The Art of Home Staging (and a free gift for you)

Are you selling or renting a house? Why home staging could be the key to your success.

What on earth is home staging, I hear you ask? Well, home staging is the art of making properties look their absolute best, ready for sale or rental. Home staging is all about marketing and presentation. It’s about how a property looks, and most importantly in the current world how it photographs and how it looks online. And of course, home staging is not just about residential property, it is just as important if not more so for Airbnb and holiday lets.

It is true that at the time of writing there is a hold on selling or exchanging contracts, and the holiday let market is also at a standstill due to current restrictions. However, all the signs suggest that when restrictions are lifted, the pent-up demand in the system will kick right back in. This means that now is the perfect opportunity to get your house “sale ready”.

Even if there is a fall in house prices, there will always be people who want or need to move to a new house. Estate agents are already reporting an increase in traffic to online portals like Rightmove. Lots of property companies are now offering virtual tours as standard. In fact, a good friend of mine just bought a house in Australia without ever seeing it in real life – all her viewings had been conducted via Zoom!

And when restrictions start to be lifted people will still want to go on holiday – in fact, it’s possible that staycations or holidays in the UK will become even more important, either just as a matter of preference or because foreign travel will continue to be restricted. So, if you own a holiday let this is a great opportunity to restyle and refresh it ready for the 2020/21 season.